Athlegiance

The task: create an innovation, that serves an unmet or partly unmet need of a specific audience

Business Idea: a platform that helps specifically female student-athletes to make money off of their name, image, and likeness.

The name choice symbolizes the commitment that our platform would facilitate between the athletes and the companies. The font type is perfectly showcasing the dynamic collaboration.

My logo design uses teal and black colors which creates a contrast between the foreground and the background. The individual logo elements work beautifully together to create a cohesive and unique visual representation of our company’s mission.

App design

Athliance would have individual contracts with schools that give them a school-branded design of our app.

This is a visual representation of what Mizzou’s App would look like.

Phases

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